For 20 years, you’ve given everything to build the life you have—the career, respect, stability, and compensation.  You’ve climbed the ladder, made the sacrifices, and achieved what most people dream of.

But now, it’s not enough. You feel it—an ache of dissatisfaction you can’t ignore. The worst part? You don’t even know what you want instead. Who gets this far, achieves this much, and doesn’t know what to do with the best days of their life?

That thought brings guilt. Shame. From the outside, everything looks perfect. But inside, it feels empty. The success you worked so hard for is holding you back, and now you have something to lose.

Vintage One is where YOU TRADE what no longer fits for what’s possible. This is where clarity, courage, and your next chapter begin.

What is Vintage One?

Vintage One is an invite-only Mastermind cohort where I personally mentor you and five others to achieve massive breakthroughs in your life and career.

Over eight months, I’ll guide you to accept where you are, permit yourself to make a change, and take intentional action toward the life you desire.

This isn’t just coaching—it’s a transformation.

The Mastermind includes direct access to me, monthly 1-to-1s, weekly office hours, and exclusive live events.

This is the most exclusive coaching I offer, and with limited cohorts each year, your spot won’t wait.

Secure it today.

How mentoring with Lon changed Matthew Nikodym's life forever.

Hear how Jeff found breakthrough DURING Vintage One

If you can relate with Frank’s story, then Vintage One is for you.

Discover how Vintage One coaching changed Chuck's life

How Vintage One
Will Change Your Life

Clarity: Define what you truly want next.

Confidence: Overcome fear and act boldly.

Connection: Build a supportive, like-minded network.

Transformation: Trade what no longer fits for purpose.

Legacy: Create a future of lasting impact

Principal, 501CEO, LLC

Corey Quinn

Dr. Jeff Willis, MD

Eric Reiners

I have the pleasure of knowing Lon Stroschein for the last year, just as I was going through my own trade - leaving my role as a public company executive to pursue something more meaningful to me in my second half. Lon has shared the learnings and the #normal40 community to help others on the journey.

Eric Reiners

Advisor, Coach, Investor

Advisor, Coach, Investor

Lon speaks to that moment when you realize the best years of your life are in the future, and you are the only one who can make them happen. Lon's writing and speaking provide the most down-to-earth, clear-headed, and no-BS approach to harnessing your Normal 40 Moment to not let it go to waste.

Dr. Jeff Willis, MD

Physician Consultant

Physician Consultant for Medical Malpractice Attorneys

Since joining the Normal 40, I have come to feel normal about all the things I felt abnormal about, felt guilty about, felt badly about. All of a sudden I have a guide in Lon, someone who puts himself out there and says all the things that I can't say, showing us that we are not alone. 

Cory Quinn

Principal, 501CEO, LLC

TESTIMONIALS

Be up to something.
Come join us in Vintage One.

What You'll Get

$10,500

Monthly 1:1 coaching calls with Lon

Monthly mastermind calls with your cohort

A private community experience inside Circle

First invite N40 Ranch Retreats and other events

⁠1-yr access to the Inner Circle membership (worth $3,564)

Join the waitlist now

You'll be notified when the next cohort goes live

Be up to something.
Come join us in Vintage One.

What You'll Get

$10,500

Monthly 1:1 coaching calls with Lon

Monthly mastermind calls with your cohort

A private community experience inside Circle

First invite N40 Ranch Retreats and other events

⁠1-yr access to the Inner Circle membership (worth $3,564)

Join the waitlist now

You'll be notified when the next cohort goes live

8 Months 1:1 Access to Lon Stroschein

Private 1:1 coaching with Lon—founder of Normal 40 and author of The Trade. You don’t get assigned a coach. You get Lon. In your corner. Every month. Fully present. Fully real.

A Private Cohort of Six Professionals

Only six seats. All elite performers. People like you, ready for what’s next. Not networking—this is your personal Board of Directors, committed to your growth in business, life, and everything between.

Live The Normal 40 Roadmap

Over eight months, you’ll stop drifting and start climbing. You’ll build and test a roadmap that gets you out of the life you’ve outgrown—and onto the Upper Line where clarity, energy, and freedom live.

Build The Momentum You Seek

This isn’t theory. It’s motion. Inside Vintage One, you’ll name the next version of you—and start living it. Step by step. Trade by trade. With people who won’t let you drift again.

Don’t be afraid to trade who you have become for a chance to do what you are called to do next.