Who gets this far and doesn’t know what they want next?
The steady paycheck, the respect, the expectations—they were supposed to feel like enough. But they don’t. Now you’re questioning everything you’ve built. You’d trade what you have, but you don’t know what you’d trade it for. That frustration, that loneliness—it’s real. You’re not alone. The Insider is filled with people like you— successful, yet searching for clarity and purpose.
This is where your next chapter begins.
JOIN US. Let’s be up to something together.
The Insider is a private community hosted on Circle
For high performers defining, building and living out the mission of their next chapter of life.
Tier 1 | The Insider
$47/month
If you're serious about what’s next but tired of going it alone, this is your space. The Insider Community is the private space to make the connections and conversations that you can't have on LinkedIn.
You’ll get 2x monthly cohort calls for accountability, member-led meetups for connection, and priority access to retreats, gatherings, and Lon-led events. The community stays active with regular convos, feedback loops, and real-world meetups to keep you connected and moving forward.
Tier 2 | The Inner Circle $297/month
Beyond The Insider, this is for leaders ready to live the mission, not just talk about it. Inner Circle is where clarity turns into traction. You’ll get everything in Tier 1, plus 2x private calls each month, exclusive guest sessions with industry leaders, and a dedicated peer group for honest feedback. It includes quarterly 1:1 coaching with Lon, access to strategic opportunities, and a priority invite to the annual Normal 40 Ranch Retreat.
It’s built for those ready to go deeper, grow faster, and stay accountable to what matters most.
Tier 3 | Vintage One Mastermind $10,500 InSTALLMENT
Includes one year of Inner Circle access ($3,564 value), plus a high-trust mastermind built for real momentum.
Vintage One is an 8-month intensive with a curated cohort of six high performers—leaders ready to stop drifting and start building what’s next. You’ll get monthly 1:1 coaching with Lon, private cohort sessions, and the tools, conversations, and accountability to move with clarity and intention.
This is the program you need to write your second half story into reality.
$10,500
VINTAGE ONE
Masterminds with industry leaders
2x/month private Inner Circle calls
All of the above and ...
$297
THE INNER CIRCLE
Member-led meetups
2x/month cohort calls
Access to private Circle community
$47
THE INSIDER
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MONTHLY
MONTHLY
Ongoing community conversations
Priority event access
Priority event access
Priority invite to Ranch Retreat
Quarterly 1:1 coaching with Lon
Strategic partnership opportunities
Peer accountability groups
Monthly 1:1 coaching with Lon ($1,960 value)
Inner Circle 1-yr included ($3,564 value)
All of the above and ...
8-month intensive program
Private 6-person mastermind cohort
INSTALLMENTS
$10,500
Vintage One
$297
Inner Circle
$47
Insider
Monthly
Monthly
Installments
Private 6-person mastermind cohort
Monthly 1:1 coaching with Lon ($1,960 value)
Inner Circle 1-yr included ($3,564 value)
Priority invite to Ranch Retreat
Quarterly 1:1 coaching with Lon
Strategic partnership opportunities
Peer accountability groups
Masterminds with industry leaders
2x/month private Inner Circle calls
In-person meetups
Ongoing community conversations
Priority event access
Member-led meetups
2x/month cohort calls
Access to private Circle community
8-month intensive program
JOIN THE INSIDER
JOIN INNER CIRCLE
LEARN MORE
Hear How Normal40 Met Chuck when he needed it.
Hi, I'm Lon
By February 2022, I had everything I chased—C-Suite office, pay, travel, and image. Then I quit. Not because I was unhappy, but because I knew I was meant for something more. I walked away from a place I helped build, and that helped build me.
Most high performers I know have a bigger dream inside them, but the success they’ve built becomes the thing that holds them back. The golden handcuffs are real—tethering them to a life, calendar, or career that no longer inspires. They wrestle with risk, regret, and the fear of never reclaiming their best days.
That’s why I created Normal 40. It’s a mindset, a movement, and a process for reclaiming agency and building what’s next. Thousands have trusted me—from executives to entrepreneurs—because I’ve lived it. Whether through my Insider Community, the Vintage One mastermind, or my book The Trade, I help people like you trade comfort for clarity, and success for significance.
