Reader Testimonial

Real courage isn't about fearlessness. It's about vulnerability, being honest with yourself about what's next and having the guts to go after it. The Trade may change the rest of your life. The Trade meets people where they are in that fight.

Stan McChrystal

General, UA Army (Retired)
CEO & Founder, McChrystal Group

There’s something holding you back and you don’t know what it is.

You’re successful, but dissatisfied. You don’t know why the feeling is there nor what you should do about it, so you stuff the feeling again.  Like you did last year and the year before - while the clock keeps ticking and your kids keep getting older. 

That was me before I made the trade and left my job as a public company executive in Feb 2022 to start this community. I can relate to your journey. You’ve lived life by the book, got the promotions you wanted, and are living beyond what you would have thought possible a decade ago.

To any outsider, your life looks really damn good. So, why does it not feel as good as it looks?  I wrote The Trade to guide you through making the biggest change of your mid-life, laid out in a funny, honest, articulate way by a dude who went through it all.

If you have ‘the perfect life’ but still feel unfulfilled, then The Trade is the perfect place to start your journey to your second-half story.

Read THE TRADE.     MAKE THE TRADE.     LIVE THE TRADE.      Read THE TRADE.      MAKE THE TRADE.     LIVE THE TRADE.     Read THE TRADE.     MAKE THE TRADE.    LIVE THE TRADE.      Read THE TRADE.       MAKE THE TRADE.      LIVE THE TRADE.      Read THE TRADE.      MAKE THE TRADE.      LIVE THE TRADE.      Read THE TRADE.     MAKE THE TRADE.      LIVE THE TRADE.     Read THE TRADE.      MAKE THE TRADE.     LIVE THE TRADE.

Reader Testimonial

I believe that is a mission worth fighting for, and this is why I am not only endorsing The Trade, but have also written the foreword. You need to own this book, create a plan and then make The Trade.

Ryan Moran

CEO, Capitalism.com
Best Selling Author of 12 Months to $1 Million

Want a sneak peak?

read the first two chapters of the Trade. 

I know you're going to love it, so I'm gifting you chapters 1-2 to get you started on your journey.

What others are saying about THE TRADE

Get Your Copy Of the Trade

Join the movement and get the playbook to move from the life you have to the purpose-filled life you want. Available on Amazon as a Kindle and Audiobook too.