Who gets this far and doesn’t know what they want next?
You've worked hard to get where you are. You've built something worth being proud of. And now, for reasons you may not fully understand, you're wondering if you want to keep doing it.
Maybe you know exactly what needs to change. Maybe you don't have a clue. Either way, you're in the right place.
I've had more than 1,500 conversations with people who have found themselves in this exact spot. Successful people with good lives who can't shake the feeling that there's something more they're supposed to be doing.
There's no formula for what comes next. But there is a place to start.
BOOK THE RAMBLE. Let’s be up to something together.
IT STARTS WITH A CONVERSATION
We'll talk about where you are, what's working, what isn't, and what you keep thinking about but haven't done anything about yet.
You might leave with a completely different perspective, a plan, or finally say something out loud you've been carrying around for years.
Whatever happens after that, the hour itself should be worth it.
Vintage One Mastermind $12,000 (On InSTALLMENT)
Vintage One is an 8-month intensive with a curated cohort of six high performers—leaders ready to stop drifting and start building what’s next. You’ll get monthly 1:1 coaching with Lon, private cohort sessions, and the tools, conversations, and accountability to move with clarity and intention.
This is the program you need to write your second half story into reality.
And then? That depends on you.
No two people arrive at Normal 40 in the same place. Some need clarity. Some already know what they want and need the courage to pursue it. Others have made their trade and are trying to build something new.
The BUILDERS COLLECTIVE $397/month
Builders Collection is where clarity turns into traction. You’ll get everything in the Insider, plus 2x private calls each month, exclusive guest sessions with industry leaders, and a dedicated peer group for honest feedback. It includes quarterly 1:1 coaching with Lon, access to strategic opportunities, and a priority invite to the annual Normal 40 Ranch Retreat.
This is built for those working toward their first $250K and $1M and ready to be accountable to the outcome.
The Insider
$47/month
You don't have to be ready to change your life to start spending time with people who understand why you're thinking about it. The Insider Community is the private space to make the connections and conversations that you can't have on LinkedIn.
You’ll get monthly cohort calls for accountability, member-led meetups for connection, and priority access to retreats, gatherings, and Lon-led events. The community stays active with regular convos, feedback loops, and real-world meetups to keep you connected and moving forward.
Hear How Normal40 Met Chuck when he needed it.
Hi, I'm Lon
By February 2022, I had everything I chased—C-Suite office, pay, travel, and image. Then I quit. Not because I was unhappy, but because I knew I was meant for something more. I walked away from a place I helped build, and that helped build me.
Most high performers I know have a bigger dream inside them, but the success they’ve built becomes the thing that holds them back. The golden handcuffs are real—tethering them to a life, calendar, or career that no longer inspires. They wrestle with risk, regret, and the fear of never reclaiming their best days.
That’s why I created Normal 40. It’s a mindset, a movement, and a process for reclaiming agency and building what’s next. Thousands have trusted me—from executives to entrepreneurs—because I’ve lived it. Whether through my Insider Community, the Vintage One mastermind, or my book The Trade, I help people like you trade comfort for clarity, and success for significance.
