You've given the last decade to getting everything you said
you wanted. Now you're not sure you want it.
1,500 people have sat exactly where you're sitting.
Every one of them started with a call.
Not ready? Read the Next 40 Magazine
You’ve Achieved Everything You SET OUT FOR in THIS life...
So why does it feel like something’s missing?
You’ve spent decades building a life that checks every box—a life by the book. Success, security, reputation—it’s all there.
But a quiet voice keeps asking: “Is this all there is?”
You can't say it out loud. Not to your spouse. Not at work. Maybe not even to yourself.
I know — I couldn't either.
Meet Your Guide: LOn
I know what it feels like to wake up and wonder how you got here. On paper, everything looks right—a career, a full calendar, the life you thought you wanted. But deep down, something’s off. You’re stuck. Waiting. Treading water in a life that no longer inspires you.
That was me. At 45, I was a public company executive at the top of my game. I had climbed the ladder, reached the summit, and ticked every box. But something wasn’t right. My ‘Normal 40 Moment’ hit—I realized my work there was done. I had outgrown my life, and staying would cost me more than leaving.
Since 2022, more than 1,500 people have booked a call with me. Physicians. Executives. Founders. Attorneys. People who executed flawlessly — and started anyway.
I call the feeling Normal 40. It's not an age. The cure is your Next 40 — and it doesn't start with a plan. It starts with a move.
This is your start. You’re not alone.
Let’s be up to something.
How This Starts
Book the Ramble
One honest hour. No pitch, no prep. You'll leave knowing your next move — and you'll be done waiting
NOT READY?
Read the Next 40 Magazine — free, every week. Real stories of real people who were exactly where you are.
Want the full story first?
Read The Trade — the book that started all of this.
GET THE BOOK
What you’re feeling right now is NORMAL.
You’re not the only one that’s asking yourself…
What am I doing?
Is this all there is?
What’s my next adventure?
We have a whole tribe of people just like you asking these same questions.
Listen to Frank's Normal 40 Exeperience.
Take the guesswork out of your journey.
This simple framework creates clarity, lowers uncertainty, and builds transformation through small intentional action.
Accept how you feel and that your best days are upon you.
Permit yourself to make a change to what needs a change.
Act with intent. Thinking, wishing & wondering are done. Now, we act.
The first act is the easiest one: book the call.
Listen to THE Normal40 Podcast with Lon Stroschein
Join raw, unrehearsed conversations with professionals like you and me—on the verge of, or thriving after, making the trade. Honest, relatable, and unlike anything you’ve heard before.
Our guests are real people, going through real challenges, working through their own Normal 40 moments while sharing their wisdom along the way.
Listen on Spotify
Listen on Podcasts
Listen on Substack
Not sure you’re ready to join yet?
The 14 Questions That Changed My Life.
In 2022, a set of fourteen questions changed my life. I want you to have them—use them—and see if they challenge you like they did me.
These questions will help you find clarity and direction for your next chapter. Download them now and start your journey
