Join My Community Mentor 1:1 with Lon Read The Trade
 

Get personally mentored by Lon and unlock the breakthrough you need to live your life’s best chapter.

JOIN THE WAITLIST FOR COHORT 5

 

Secure Your Spot

For 20 years, you’ve given everything to build the life you have—the career, respect, stability, and compensation. You’ve climbed the ladder, made the sacrifices, and achieved what most people dream of.

But now, it’s not enough.


You feel it—an ache of dissatisfaction you can’t ignore. The worst part? You don’t even know what you want instead. Who gets this far, achieves this much, and doesn’t know what to do with the best days of their life? That thought brings guilt. Shame.

From the outside, everything looks perfect. But inside, it feels empty. The success you worked so hard for is holding you back, and now you have something to lose.


Vintage is where YOU TRADE  what no longer fits for what’s possible.

This is where clarity, courage, and your next chapter begin.

 

What is the Vintage One Mastermind?

Vintage One is an invite-only Mastermind cohort where I personally mentor you and five others to achieve massive breakthroughs in your life and career.

Over eight months, I’ll guide you to accept where you are, permit yourself to make a change, and take intentional action toward the life you desire. This isn’t just coaching—it’s a transformation.

The Mastermind includes direct access to me, monthly 1-to-1s, weekly office hours, and exclusive live events.

This is the most exclusive coaching I offer, and with limited cohorts each year, your spot won’t wait. Secure it today.

Secure Your Spot In Cohort 5 Today

If you can relate with Frank’s story, then Vintage One is for you.

 

How Vintage One Will Change Your Life

+ Clarity: Define what you truly want next.

+ Confidence: Overcome fear and act boldly.

+ Connection: Build a supportive, like-minded network.

+ Transformation: Trade what no longer fits for purpose.

+ Legacy: Create a future of lasting impact.

 

Be up to something.

Come join us in Vintage One.

Vintage One

$10,500

Reserve Your Seat With A Refundable $250 Deposit

  • This is an intense and intimate eight-month program — High participation is expected.
  • It is a cohort-based mastermind led by Lon Stroschein.
  • Lon's process builds deep relationships between elite performers.
  • Cohorts meet at least once in the eight-month program.
  • Monthly cohort calls with your cohort “Board of Directors.”
  • Monthly one-on-one meetings with Lon Stroschein.
  • Create the Normal 40 Roadmap to your second-half story.
  • The program will move each individual down the path toward their second-half story.
  • We aspire to answer two questions:
    1.) Who am I capable of being next, and
    2.) What am I willing to do about it?
  • Participants are equal parts givers and takers in the process. This delivers the Normal40 process of inspired accountability and brings true value to the process and your progress.
  • Result — Clarity on what’s next, A roadmap to your second-half story, and A cohort Board or Directors that you take with you for a lifetime.
Reserve Your Spot For $250 Today

How mentoring with Lon changed Matthew Nikodym's life forever.

 

 

Meet Your Guide 

By February 2022, I was at the top of my game. I had caught everything I chased: the C-Suite office, pay, travel, and image. Then, I quit.

Most assume I left unhappy. I didn’t. What I did was harder—I walked away from something extraordinary. I left a place I helped build, a place that also helped build me.

Here’s the truth: Most elite performers I know have a bigger dream inside them. But the success they’ve built is now holding them back. Golden handcuffs tether them to a career, schedule, or life that no longer inspires. They wrestle with risk aversion and the fear of regret, wondering if they’ll ever take control of their life’s best days.

I know that feeling. I’ve been there. After decades of leading companies, building teams, and achieving milestones, I realized my biggest challenge wasn’t another quarter of growth—it was redefining my life. That’s why I created Normal 40: a movement, a mindset, and a process for stepping out of your shadow and into your next chapter.

Thousands have trusted me with the most important decision of their lives because I’ve lived it. From the Insider Community and Vintage One Cohorts to my best-selling book, The Trade, I’ve guided professionals like you—executives, physicians, attorneys, and entrepreneurs—through the discomfort of change and toward lives of clarity, freedom, and impact.

The golden handcuffs are real, but they’re not unbreakable. Success doesn’t mean stagnation. The life you want is within you—you just need the right guide and the right process to bring it to life.

If you’re ready to trust yourself, trust me. 

Your best chapter is waiting to be written.

It’s a chapter about time–yours.

Let’s be up to something.

 

Eric Reiners

I have the pleasure of knowing Lon Stroschein for the last year, just as I was going through my own trade - leaving my role as a public company executive to pursue something more meaningful to me in my second half. Lon has shared the learnings and the #normal40 community to help others on the journey. 

Dr. Jeff Willis

Lon speaks to that moment when you realize the best years of your life are in the future, and you are the only one who can make them happen. Lon's writing and speaking provide the most down-to-earth, clear-headed, and no-BS approach to harnessing your Normal 40 Moment to not let it go to waste. 

Corey Quinn

Since joining the Normal 40, I have come to feel normal about all the things I felt abnormal about, felt guilty about, felt badly about. All of a sudden I have a guide in Lon, someone who puts himself out there and says all the things that I can't say, showing us that we are not alone. 

Don’t be afraid to trade who you have become for a chance to do what you are called to do next.

 

Reserve Your Spot In Vintage One Today

Not sure you’re ready to join?

The 14 Questions That Changed My Life.

In 2022, a set of fourteen questions changed my life. I want you to have them—use them—and see if they challenge you like they did me. 

These questions will help you find clarity and direction for your next chapter. Download them now and start your journey