It’s time to start your next chapter—together.
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Change lives here. The Insider is a private community for elite performers like you—successful, yet ready for what’s next.Â
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Join The Insider Community TodayWho gets this far and doesn’t know what they want next?
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The steady paycheck, the respect, the expectations—they were supposed to feel like enough. But they don’t. Now you’re questioning everything you’ve built.
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You’d trade what you have, but you don’t know what you’d trade it for.
That frustration, that loneliness—it’s real.
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You’re not alone. The Insider is filled with people like you—
successful, yet searching for clarity and purpose.
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This is where your next chapter begins.Â
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Join us. Let’s be up to something together.
The Insider: Where Starting Begins
This is what starting looks like—getting curious, exploring, connecting, building, testing, and betting on yourself. It starts with a tribe. It starts with starting.
The Insider is a private community for people like you, ready to trade their success for purpose. Weekly calls with me, tools, challenges, and special events aren’t just resources—they’re the fuel for your journey.
At this price, there’s no higher return on investment in yourself. Some find investors and partners. Others find clarity and momentum. Everyone finds a community of builders, creators, and dreamers who know what starting feels like.
This is the bet that changes everything. This is where it starts.
This is the community you need right now.Â
We can’t wait to meet you!
Meet Your Guide
By February 2022, I was at the top of my game. I had caught everything I chased: the C-Suite office, pay, travel, and image. Then, I quit.
Most assume I left unhappy. I didn’t. What I did was harder—I walked away from something extraordinary. I left a place I helped build, a place that also helped build me.
Here’s the truth: Most elite performers I know have a bigger dream inside them. But the success they’ve built is now holding them back. Golden handcuffs tether them to a career, schedule, or life that no longer inspires. They wrestle with risk aversion and the fear of regret, wondering if they’ll ever take control of their life’s best days.
I know that feeling. I’ve been there. After decades of leading companies, building teams, and achieving milestones, I realized my biggest challenge wasn’t another quarter of growth—it was redefining my life. That’s why I created Normal 40: a movement, a mindset, and a process for stepping out of your shadow and into your next chapter.
Thousands have trusted me with the most important decision of their lives because I’ve lived it. From the Insider Community and Vintage One Cohorts to my best-selling book, The Trade, I’ve guided professionals like you—executives, physicians, attorneys, and entrepreneurs—through the discomfort of change and toward lives of clarity, freedom, and impact.
The golden handcuffs are real, but they’re not unbreakable. Success doesn’t mean stagnation. The life you want is within you—you just need the right guide and the right process to bring it to life.
If you’re ready to trust yourself, trust me.Â
Your best chapter is waiting to be written.
It’s a chapter about time–yours.
Let’s be up to something.
Make a change for the better!
Not sure you’re ready to join yet?
The 14 Questions
That Changed My Life.
In 2022, a set of fourteen questions changed my life. I want you to have them—use them—and see if they challenge you like they did me.Â
These questions will help you find clarity and direction for your next chapter. Download them now and start your journey