LIVE YOUR LIFE'S BEST CHAPTER

You’re at the top of your game but you can’t seem to shake a feeling of discontent. You know your best days are ahead of you but you can’t stay where you’re at today.

Download The 14 Questions That Will Change Your Life (PDF)

You’ve Achieved Everything You Set Out For—So Why Does It Feel Like Something’s Missing?

You’ve spent decades building a life that checks every box—a life by the book. Success, security, reputation—it’s all there.

But a quiet voice keeps asking: “Is this all there is?”

I can tell you from my own journey - it’s not. There’s more for you.

It’s time to write the second-half story of your life.

Meet Your Guide

I know what it feels like to wake up and wonder how you got here. On paper, everything looks right—a career, a full calendar, the life you thought you wanted. But deep down, something’s off. You’re stuck. Waiting. Treading water in a life that no longer inspires you.

That was me. At 45, I was a public company executive at the top of my game. I had climbed the ladder, reached the summit, and ticked every box. But something wasn’t right. My ‘Normal 40 Moment’ hit—I realized my work there was done. I had outgrown my life, and staying would cost me more than leaving.

Normal 40 isn’t just a community. It’s a feeling, a process and a movement for high achievers ready to take inventory, get curious, and chase what’s next.

This is your start. You’re not alone.

Let’s be up to something.

From your corner,

Lon -

There Are Four Ways You Can Start Today

Insider Community

Community matters—Join mine. The Insider is a private mastermind for elite performers, with weekly calls to connect, share, and grow.

Join The Community

Vintage One

The greatest investment of a lifetime is one you make in you. Vintage is an invite-only, 8-month coaching cohort for elite performers.

Join The Waitlist

The Trade

See what all the fuss is about—get the book that's already changed thousands of lives. The Trade will guide your breakthrough.

Buy The Book

Talk To Lon

Sometimes you just need to talk to someone who has been there. Schedule an incredible hour of clarity and guidance with me.

Schedule A Call

What you’re feeling right now is normal.

You’re not the only one that’s asking yourself…

What am I doing?

Is this all there is?

What’s my next adventure?

We have a whole tribe of people just like you
asking these same questions.

Take the guesswork out of your journey.

This simple framework creates clarity, lowers uncertainty, and builds transformation through small intentional action.

Accept how you feel and that you’re best days are upon you

Permit yourself to make a change to what needs a change.

Act with intent. Thinking, wishing & wondering are done. Now, we act.

You don’t have to settle.

You alone can do it, but you don’t have to do it alone. Freedom, purpose, and laughter are waiting. Our private community will ensure you get there. Join us today.

Join The Insider Community

Jason Tomsic

Lon gave me insights on things I did not recognize in myself. It has been quite the journey for the last 6 months, but my marriage is better, my relationship with my kids is better, I have got control of my time and in general just feel lighter and less stressed than I ever have.

David Slobotski

When I first found Lon, I was at the moment in my life that I needed to make some decisions. Lon helped me to realize that it is better to take a swing and miss than never stepping up to bat. I started my own business, own my calendar, my time with my kids and time with my wife.

Matt Blaylock

Lon’s coaching and this book inspired me to make the trade, and I’m on my journey for my second half story. It's allowed me to articulate and communicate my feelings in a way I wouldn’t otherwise be able to and realize what I’m feeling is normal. You make the decision on the trades you want for your second half. The time is now.

Listen to Normal40 The Podcast with Lon Stroschein

Join raw, unrehearsed conversations with professionals like you and me—on the verge of, or thriving after, making the trade. Honest, relatable, and unlike anything you’ve heard before.

LETTERS STRAIGHT TO YOUR INBOX

The Rambler

LIVE YOUR LIFE'S BEST CHAPTER

You’re at the top of your game but you can’t seem to shake a feeling of discontent. You know your best days are ahead of you but you can’t stay where you’re at today.

You’ve Achieved Everything You Set Out For—So Why Does It Feel Like Something’s Missing?

You’ve spent decades building a life that checks every box—a life by the book. Success, security, reputation—it’s all there.

But a quiet voice keeps asking: “Is this all there is?”

I can tell you from my own journey - it’s not. There’s more for you.

It’s time to write the second-half story of your life.

Meet Your Guide

There Are Four Ways You Can Start Today

Insider Community

Vintage One

The Trade

Talk To Lon

What you’re feeling right now is normal.

You’re not the only one that’s asking yourself…

What am I doing?

Is this all there is?

What’s my next adventure?

We have a whole tribe of people just like you
asking these same questions.

Take the guesswork out of your journey.

This simple framework creates clarity, lowers uncertainty, and builds transformation through small intentional action.

Accept how you feel and that you’re best days are upon you

Permit yourself to make a change to what needs a change.

Act with intent. Thinking, wishing & wondering are done. Now, we act.

You don’t have to settle.

You alone can do it, but you don’t have to do it alone. Freedom, purpose, and laughter are waiting. Our private community will ensure you get there. Join us today.

Jason Tomsic

David Slobotski

Matt Blaylock

Listen to Normal40 The Podcast with Lon Stroschein

Join raw, unrehearsed conversations with professionals like you and me—on the verge of, or thriving after, making the trade. Honest, relatable, and unlike anything you’ve heard before.

Popular Episodes

Episode 1 - The Beginning

Episode 2 - The Guilt

Episode 3 - The Trade

Join the Normal 40's rambling newsletter, primed to get you thinking about what lies in store for your second half story.

The 14 Questions That Changed My Life

LIVE YOUR LIFE'S BEST CHAPTER

You’re at the top of your game but you can’t seem to shake a feeling of discontent. You know your best days are ahead of you but you can’t stay where you’re at today.

You’ve Achieved Everything You Set Out For—So Why Does It Feel Like Something’s Missing?

You’ve spent decades building a life that checks every box—a life by the book. Success, security, reputation—it’s all there.

But a quiet voice keeps asking: “Is this all there is?”

I can tell you from my own journey - it’s not. There’s more for you.

It’s time to write the second-half story of your life.

Meet Your Guide

There Are Four Ways You Can Start Today

Insider Community

Vintage One

The Trade

Talk To Lon

What you’re feeling right now is normal.

You’re not the only one that’s asking yourself…

What am I doing?

Is this all there is?

What’s my next adventure?

We have a whole tribe of people just like you asking these same questions.

Take the guesswork out of your journey.

This simple framework creates clarity, lowers uncertainty, and builds transformation through small intentional action.

Accept how you feel and that you’re best days are upon you

Permit yourself to make a change to what needs a change.

Act with intent. Thinking, wishing & wondering are done. Now, we act.

You don’t have to settle.

You alone can do it, but you don’t have to do it alone. Freedom, purpose, and laughter are waiting. Our private community will ensure you get there. Join us today.

Jason Tomsic

David Slobotski

Matt Blaylock

Listen to Normal40 The Podcast with Lon Stroschein

Join raw, unrehearsed conversations with professionals like you and me—on the verge of, or thriving after, making the trade. Honest, relatable, and unlike anything you’ve heard before.

Popular Episodes

Episode 1 - The Beginning

Episode 2 - The Guilt

Episode 3 - The Trade

Join the Normal 40's rambling newsletter, primed to get you thinking about what lies in store for your second half story.

The 14 Questions That Changed My Life

We have a whole tribe of people just like you
asking these same questions.